Dry january
High-protein meat & seafood – for muscle building, diet & performance
Athletes Haché Burger Patty 5% Fat
39,50 € / kg
Athletes' Lamb Mince, natural
32,50 € - 29,90 € / kg
Athletes Lamb Salmon natural
62,50 € - 59,90 € / kg
Athletes salmon fillet steak natural
50,00 € / kg
Athletes Pangasius fillet natural
17,50 € - 9,90 € / kg
Athletes Prawns natural
19,60 € - 17,50 € / kg
Athletes' beef rump steak, natural
43,50 € - 43,00 € / kg
Athletes' chicken breast, natural
0,00 € / kg
Athletes' salmon fillet, natural, from Norway
44,06 € / kg
Athletes Chicken Strips Natural
26,33 € - 24,83 € / kg
Athletes' beef goulash, natural
33,00 € - 33,75 € / kg
Athletes Veal Fillet Natural
78,00 € - 74,50 € / kg
Athlete's beef mince, natural, 5% fat content
37,33 € - 33,17 € / kg
Athletes' beef fillet, natural
99,50 € - 99,33 € / kg
Athletes Chicken Breast Schnitzel Natural
21,25 € - 19,90 € / kg
Athletes Lamb Fillet Natural
0,00 € / kg
A protein-rich diet with the finest meat and seafood for the perfect kickstart to the new year.
Dry January - Your start to a fitter, healthier life!
January is the perfect month for a fresh start. After the festive days full of indulgence and perhaps a little excess, many long for a clear head, more energy, and a healthier lifestyle. This is precisely where the Dry january an – a month in which alcohol is consciously avoided in order to give the body a break and recharge its batteries.
But an alcohol-free start to the new year is just the beginning. Proper nutrition plays a crucial role in optimally supporting both body and mind. A protein-rich, low-fat diet lays the foundation for your fitness goals and your transformation. And you certainly don't have to sacrifice enjoyment – quite the opposite: Butcher and the cook You will find high-quality, lean meat products that fit perfectly into your new lifestyle.
Discover how easy it can be to achieve your goals with conscious choices and the right ingredients. Let our products, recipes, and exclusive offers inspire you, and kick-start your fit and energetic year with us!
Dry January: The alcohol-free start to the new year
January begins fresh, clear, and above all, alcohol-free: The Dry january It's a challenge that now unites people around the globe. For four weeks, you consciously abstain from beer, wine, cocktails, and the like, giving your body a well-deserved break and starting the new year with a clearer mind. The challenge isn't just a trend, but a personal reset, a chance to become more aware of your drinking habits and improve them in the long term. Are you ready for your alcohol-free journey to high-protein land?
From Scandinavian precursor to global trend
What is now known worldwide as Dry January began in Scandinavia in the 1940s as an initiative for responsible drinking. The campaign was officially launched in Great Britain in 2013 with the aim of raising awareness of the health benefits of abstaining from alcohol. Since then, Dry January has become an annual phenomenon: millions of people participate each year, sharing their experiences on social media and motivating each other to persevere.
Why your body will love "Dry January"
Four weeks of abstaining from alcohol will give you a small health revolution. Your liver will noticeably regenerate, blood values will improve, and many participants even experience welcome weight loss. At the same time, your blood pressure will drop, which relieves long-term strain on your heart. Dry January is therefore more than a challenge – it's a gift to your health.
Sleep better, have more energy – all without a hangover.
Those who abstain from alcohol sleep more deeply and wake up refreshed. During the challenge, you'll notice how your mind becomes clearer and your concentration sharper. Tiredness and lethargy give way to renewed energy and motivation, which will carry you powerfully through the day. This noticeable benefit prompts many participants to permanently re-evaluate their drinking habits.
Conscious enjoyment instead of stress and hangovers
Besides the physical benefits, Dry January also impacts your mental well-being. Without alcohol, your mood improves, and you feel more emotionally balanced. You also benefit financially: those who don't order drinks save money – and the taxi home, too. Instead, you can consciously use your time and energy for enjoyable moments, whether it's yoga, reading a good book, or taking long walks in the fresh air.
The best tips to persevere
To make your Dry January a success, it helps to keep your motivation clear. Write down why you're participating: Do you want to sleep better, save money, or simply live a healthier life? Stock up on delicious non-alcoholic alternatives, such as refreshing mocktails, kombucha, or non-alcoholic beers. Find allies – it's easier together. And when the urge for alcohol strikes, replace your usual routine with exercise, tea, or music. Track your progress on a calendar or use an app to stay motivated.
Cleverly overcome typical pitfalls
"Just one glass" – a temptation that often lurks. It's best to communicate to your friends beforehand, politely and clearly, that you're taking a break. Don't unwind after a stressful day with a drink; instead, treat yourself to some short breathing exercises, listen to your favorite music, or take a relaxing walk. These new routines will help you maintain a conscious and healthy approach to alcohol consumption in the long run.
After Dry January: Consciously enjoy, benefit in the long term
Many who have experienced Dry January don't want to go back to their old habits. Conscious drinking habits often become long-term: alcohol-free days become the new normal, or the concept of "mindful drinking" finds its way into your everyday life. The challenge in January is therefore not a one-off event, but rather the start of a sustainably healthier lifestyle.
FAQ - Your most important questions about Dry January answered briefly
How long does Dry January last? Exactly four weeks, from January 1st to January 31st.
What are some typical advantages? Improved liver function, weight loss, better sleep, more energy and concentration, and financial savings.
What helps with perseverance? Write down your motivation, have non-alcoholic drinks ready, change your habits, find allies, and mark your progress.
What happens after Dry January? Many participants maintain more conscious drinking habits, integrate regular alcohol-free days, or practice "mindful drinking".
What exactly is Dry January?
Dry January is an international campaign in which participants voluntarily abstain from alcohol completely for one month. The aim is to promote health, encourage reflection on one's own drinking habits, and integrate positive changes into everyday life in the long term.
What are the benefits of abstaining from alcohol for four weeks?
Even four weeks without alcohol show positive effects on body and mind: liver function improves, weight loss often occurs, your blood pressure drops, and your sleep becomes deeper and more restful. You also gain mental clarity and save money you would normally have spent on alcoholic drinks.
How can one survive a Dry January?
It's important to set clear goals and write them down. Alcohol-free alternatives like mocktails or kombucha, finding partners, and replacing usual drinking routines with healthy alternatives can be helpful. Regularly tracking your progress will further boost your motivation.
What happens after the challenge?
After Dry January, many participants maintain more conscious drinking habits. Typical are regular alcohol-free days or a long-term mindful approach to alcohol, known as "mindful drinking".
